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Shaving & Skin Nourishing Soaps for Men & Women
The finest shaving lubricants and soaps in the world
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| We created No. 4 Shaving Soap because we believe shaving foam has become obsolete. It is a large and unnecessary waste, pollutes landfills and the atmosphere, and delivers a poor shave. |
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| Natural soap provides the best lubrication for shaving. But not just any natural soap; it has to be extraordinarily mild. The slightest bit of harshness will burn a face. And natural soaps today don’t pass muster. |
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| That’s why we developed No. 4 specifically for shaving. We threw out all the conventional wisdom and blended a natural soap that gives the fullness of lubrication without any of the harshness. |
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| In fact, we believe No. 4 is the finest shaving lubrication in the world. We’re fully confident you’ll agree. We’ve improved well beyond what foam and “gels” can do. Our containers are recyclable and use pumps. And the cost per shave is less than half a penny’s difference compared to foam. |
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