This Quiet Revolt

We're constantly revolting against the things we've previously created. As we should. Things become obsolete. The creations of the past change the environment, which generates new problems, which spawn new opportunities. Sometimes those opportunities call for radical solutions. Sometimes those radical solutions are folly. Sometimes they are a path forward. We never know until we try. But we are compelled to try.  As Lincoln said, “The dogmas of the quiet past are inadequate to the stormy present.”

About a decade ago the dissatisfaction with shaving became evident. Men have never liked shaving, but things got worse.  For one thing, those who could stopped shaving altogether. Everyone else shaved as infrequently as possible. An entire generation walked away from shaving. And so the revolt began. As men do, the fix focused on the thing - the blade. Harry's swept through the world of shaving. So did the Dollar Shaving Club. They changed the mechanical side of shaving, with great success. The change was good.

  We took a different approach. We saw the problem with shaving from the foam side. There was a lot to work with. The question boiled down to this: “Could we develop a better shaving lubricant?” It took two years of work, followed by extensive testing (all on our fellow sapiens, thank you very much; we spared the golden retriever).

But we created what we set out to do - a better shaving lubricant. It turned out to be not just a little bit better. It was radical. The difference between what we created and what was there before was astonishing. One of our customers captured it pretty succinctly: “After 60 years I’ve finally learned how to shave.”

  This blog site will talk about shaving, what we did, and the impact of OPR. (There may be some random topics that pop up occasionally.) We hope you will find it enlightening, informative, and rewarding. Enough at least to join the revolt against the status quo. It’s been long overdue.